MUSE Silver

2024

Transforming Healthcare

Entrant Company

NBCUniversal

Category

Branded Content - Healthcare & Pharma

Client's Name

Mayo Clinic

Country / Region

United States

Having seen excellent results two years in a row on the Caregivers Resource Guide, the NBC News Brand Studio and Mayo Clinic embarked on a third partnership to drive awareness of the cutting-edge research and advanced techniques for improving patient outcomes at Mayo Clinic. The hospital came to the NBC News Brand Studio to ignite interest and inspire consideration of Mayo Clinic. The hospital has a 150+ year history, is ranked among the top hospitals in the world and has a reputation for solving series and complex medical challenges. In partnership with the NBC News Brand Studio, Mayo Clinic had the opportunity to show how it is transforming healthcare using emerging technology, including artificial intelligence, augmented reality, 3D printing and calculated data analysis. A series of five articles ran on both NBCNews.com and in a dedicated Apple News Brand Channel, ensuring the content reached a wide audience. Promotional tactics included native tout headlines, Content Carousel and Stories ad units, a Rich Media Content Portal unit and a sponsored social campaign on Facebook on NBCNews.com. On Apple News, Native Ads and Direct Response units drove to the five articles in the Apple News environment.

The multiplatform campaign resulted in success across the board. The average attention time, average scroll depth, Rich Media Unit article view rate, Stories ad unit and Facebook LCTR all performed above benchmark, helping drive more than 860K article views over the campaign flight.

More Silver Winners
Typography
2024
MUSE Advertising Awards - TT Neoris
In-house project

Entrant Company

TypeType Foundry

Category

Typography - Typefaces / Font System

Country / Region

United States

Video
2024
MUSE Advertising Awards - Think Before You Flush
Madison Metropolitan Sewerage District

Entrant Company

Fatbird Creative, LLC

Category

Video - Green / Eco-Friendly

Country / Region

United States

Typography
2024
MUSE Advertising Awards - Password of Heart Sutra: Mandarin Phonetic Symbols

Entrant Company

hufax arts / FJCU

Category

Typography - Motion

Country / Region

Taiwan

Student Submission
2024
MUSE Advertising Awards - GPA App

Entrant Company

L'école de Design Nantes Atlantique

Category

Student Submission - Student App

Country / Region

France

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy