Future State of the Enterprise

The CNBC Brand Studio produced a multiformat, multiplatform branded content series to raise awareness of Comcast Business’ innovative, strategic services for enterprise businesses. The series, titled “Future State of the Enterprise,” was designed to seamlessly weave Comcast thought leadership and expertise into stories that are timely and relevant to the target audience of CIOs, CTOs and other high-level business decisionmakers. The partnership included four custom articles and two custom videos produced by the CNBC Brand Studio. Comcast Business also increased the reach and ROI of its own content by supplying four articles for distribution on CNBC.com. Topics included cybersecurity threats, including new challenges brought by the launch of generative AI tools, the evolving role of the CIO, how to manage talent shortages, and changing customer behaviors. All content included quotes and information that drove Comcast Business’ position as a thought leader and leader in global secure networking and digital transformation. The series ran on CNBC.com and in a dedicated Apple News Brand Channel. The CNBC Brand Studio deployed a full suite of promotional tactics to drive traffic to the content, including native tout headlines, a Stories ad unit, a Rich Media Content Portal unit and a sponsored social campaign on Facebook. On Apple News, Native Ads and Direct Response units promoted the series in the Apple News environment.

The campaign, in its third year, was highly successful, with more than 500K total page/article views between CNBC.com, Apple News and Rich Media Unit distribution.