2024
Barbie x The Voice
Entrant
NBCUniversal
Category
Branded Content - Age-Group Marketing - Youth
Client's Name
Mattel
Country / Region
United States
Gallery
About The Entry
Mattel partnered with Season 24 of NBC’s The Voice to showcase that, with Barbie, you can be anything.
During each of The Voice’s three Playoff episodes, "Brooklyn" Barbie took The Voice stage in a heart-warming piece of custom content. Four "coach Barbies" -- including iconic Malibu Barbie and Ken -- shared their feedback, praising Brooklyn for serving as an inspiration for fans watching at home. As the spot continued, we used VFX to transition from Barbie world to the real world, where we saw what was really going on: a young girl playing with Barbie on a homemade Voice-inspired stage.
Credits
Entrant
NBCUniversal
Category
Video - Food & Beverage
Country / Region
United States
Entrant
Hard Rock Cafe & Plus 1 Communications
Category
Social Media - Celebrity & Influencer
Country / Region
United States
Entrant
StagePilot
Category
Video - Influencer (NEW)
Country / Region
United States
Entrant
George P. Johnson Experience Marketing
Category
Experiential & Immersive - Launch Event
Country / Region
United States