2024
Barbie x The Voice
Entrant Company
NBCUniversal
Category
Branded Content - Age-Group Marketing - Youth
Client's Name
Mattel
Country / Region
United States
Mattel partnered with Season 24 of NBC’s The Voice to showcase that, with Barbie, you can be anything.
During each of The Voice’s three Playoff episodes, "Brooklyn" Barbie took The Voice stage in a heart-warming piece of custom content. Four "coach Barbies" -- including iconic Malibu Barbie and Ken -- shared their feedback, praising Brooklyn for serving as an inspiration for fans watching at home. As the spot continued, we used VFX to transition from Barbie world to the real world, where we saw what was really going on: a young girl playing with Barbie on a homemade Voice-inspired stage.
Credits
Entrant Company
NBCUniversal
Category
Branded Content - Diversity / Equity / Inclusion
Country / Region
United States
Entrant Company
Layer
Category
Video - Motion Graphics
Country / Region
United States
Entrant Company
BlueTriton Brands
Category
Strategic Program - Brand Strategy Campaign
Country / Region
United States
Entrant Company
Hard Rock Cafe & Plus 1 Communications
Category
Social Media - Food & Beverage
Country / Region
United States