2024
Google: Macy's Thanksgiving Day Parade 2023
Entrant Company
NBCUniversal
Category
Branded Content - Entertainment
Client's Name
Country / Region
United States
At The Macy’s Thanksgiving Day Parade, getting that Christmas-card-worthy shot is simply impossible with chaotic crowds, the loud New York City streets and many distractions. So, in a series of three 30-second custom content spots produced by the NBCU Creative Partnerships team Macy’s Thanksgiving Day Parade viewers were treated to a behind-the-scenes look at how the Rockettes prepare for their Thanksgiving Day performance – and the different ways families can capture and perfect their photos with help from Google Pixel 8’s advanced camera capabilities like the new Best Take, Audio Magic Eraser, and Magic Editor features.
Credits
Entrant Company
Gravity Global
Category
Best Agency Awards - Advertising Agency of the Year
Country / Region
United Kingdom
Entrant Company
Gravity Global
Category
Video - Animation
Country / Region
United Kingdom
Entrant Company
Digital Kitchen
Category
Event - B2C Event
Country / Region
United States
Entrant Company
Illusionist Digital Arts Studio
Category
Experiential & Immersive - Interactive Outdoor Event
Country / Region
Turkey