2024
Google: Macy's Thanksgiving Day Parade 2023
Entrant Company
NBCUniversal
Category
Branded Content - Entertainment
Client's Name
Country / Region
United States
At The Macy’s Thanksgiving Day Parade, getting that Christmas-card-worthy shot is simply impossible with chaotic crowds, the loud New York City streets and many distractions. So, in a series of three 30-second custom content spots produced by the NBCU Creative Partnerships team Macy’s Thanksgiving Day Parade viewers were treated to a behind-the-scenes look at how the Rockettes prepare for their Thanksgiving Day performance – and the different ways families can capture and perfect their photos with help from Google Pixel 8’s advanced camera capabilities like the new Best Take, Audio Magic Eraser, and Magic Editor features.
Credits
Entrant Company
Work & Co
Category
Mobile App - E-Commerce
Country / Region
United States
Entrant Company
The MRN Agency
Category
Experiential & Immersive - Brand Engagement Event
Country / Region
United States
Entrant Company
Gladstone Media Inc.
Category
Video - Real Estate
Country / Region
Canada
Entrant Company
Span Communications
Category
Video - Tourism
Country / Region
India