MUSE Platinum

2024

Google: Macy's Thanksgiving Day Parade 2023

Entrant Company

NBCUniversal

Category

Branded Content - Entertainment

Client's Name

Google

Country / Region

United States

At The Macy’s Thanksgiving Day Parade, getting that Christmas-card-worthy shot is simply impossible with chaotic crowds, the loud New York City streets and many distractions. So, in a series of three 30-second custom content spots produced by the NBCU Creative Partnerships team Macy’s Thanksgiving Day Parade viewers were treated to a behind-the-scenes look at how the Rockettes prepare for their Thanksgiving Day performance – and the different ways families can capture and perfect their photos with help from Google Pixel 8’s advanced camera capabilities like the new Best Take, Audio Magic Eraser, and Magic Editor features.

Credits

SVP, Creative Partnerships at NBCU
Steven Rummer
VP, Creative Director, Creative Partnerships at NBCU
Kim Blando
VP, Marketing, Creative Partnerships at NBCU
John Calmus
Executive Creative Director, Creative Partnerships at NBCU
Joseph Kanellitsas
Sr. Producer, Marketing, Creative Partnerships at NBCU
Lance Billington
Sr. Director, Post-Production, Creative Partnerships at NBCU
Sal Jurado
Sr. Director, Marketing, Creative Partnerships at NBCU
Maria Ramirez
Manager, Marketing, Creative Partnerships at NBCU
Letier Santana
Specialist, Creative Partnerships at NBCU
Hannah Butler
Lead Producer, Google
Greg O'Connell
Copywriter, Google
Cliff Leicht
Global Chief Creative & Innovation Officer, Media Futures Group
Jen Park
Director, Content & Innovation, Media Futures Group
Erin Dutcher
Director
Tom Krueger
Executive Producer, Moving Parts Inc.
Matt Van Buren
Editor, Bad Burrito Productions
Dave Wilson
Editor
Scott Ritcher
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