2024
Google: Macy's Thanksgiving Day Parade 2023
Entrant Company
NBCUniversal
Category
Branded Content - Retail
Client's Name
Country / Region
United States
At The Macy’s Thanksgiving Day Parade, getting that Christmas-card-worthy shot is simply impossible with chaotic crowds, the loud New York City streets and many distractions. So, in a series of three 30-second custom content spots produced by the NBCU Creative Partnerships team Macy’s Thanksgiving Day Parade viewers were treated to a behind-the-scenes look at how the Rockettes prepare for their Thanksgiving Day performance – and the different ways families can capture and perfect their photos with help from Google Pixel 8’s advanced camera capabilities like the new Best Take, Audio Magic Eraser, and Magic Editor features.
Credits
Entrant Company
22Squared
Category
Video - Food & Beverage
Country / Region
United States
Entrant Company
NBCUniversal
Category
Social Media - Celebrity & Influencer
Country / Region
United States
Entrant Company
NBCUniversal
Category
Social Media - Brand Partnerships
Country / Region
United States
Entrant Company
PA Consulting
Category
Branded Content - B2B
Country / Region
United Kingdom