2024
Entrant Company
Category
Client's Name
Country / Region
We designed a survey document and campaign around the future of reusable packaging in quick service restaurants and beyond, focusing on four main areas:
1. Intent vs action – the say–do gap.
2. Desirability and value – making it ‘must-have‘.
3. Carrot vs stick – what will motivate change?
4. Changing attitudes – challenging the status quo.
Using AI-generated imagery, we aimed to create a provocative set of plausible, near-future products, packages and scenarios that would support key statistical findings and prompt engagement.
Credits
Entrant Company
NBCUniversal
Category
Event - Corporate Event
Country / Region
United States
Entrant Company
AMP
Category
Strategic Program - Digital Marketing Campaign
Country / Region
United States
Entrant Company
Gravity Global
Category
Video - Documentary
Country / Region
United Kingdom
Entrant Company
Kvant Show Production
Category
Event - Sporting Event
Country / Region
Slovakia