MUSE Platinum

2024

PA’s Sustainable Future of Reusable Packaging

Entrant Company

PA Consulting

Category

Branded Content - B2B

Client's Name

PA Consulting

Country / Region

United Kingdom

We designed a survey document and campaign around the future of reusable packaging in quick service restaurants and beyond, focusing on four main areas:

1. Intent vs action – the say–do gap.
2. Desirability and value – making it ‘must-have‘.
3. Carrot vs stick – what will motivate change?
4. Changing attitudes – challenging the status quo.

Using AI-generated imagery, we aimed to create a provocative set of plausible, near-future products, packages and scenarios that would support key statistical findings and prompt engagement.

Credits

Head of Creative / PA Consulting
Bill Cameron
Head of Marketing, Climate Respoonse and Sustainability / PA Consulting
Kati Gardner
Head of Creative / PA Consulting
Andrew Peach
Creative Lead / PA Consulting
Jon Ashby
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