2024
PA’s Sustainable Future of Reusable Packaging
Entrant Company
PA Consulting
Category
Branded Content - B2B
Client's Name
PA Consulting
Country / Region
United Kingdom
We designed a survey document and campaign around the future of reusable packaging in quick service restaurants and beyond, focusing on four main areas:
1. Intent vs action – the say–do gap.
2. Desirability and value – making it ‘must-have‘.
3. Carrot vs stick – what will motivate change?
4. Changing attitudes – challenging the status quo.
Using AI-generated imagery, we aimed to create a provocative set of plausible, near-future products, packages and scenarios that would support key statistical findings and prompt engagement.
Credits
Entrant Company
Stage3 Agency
Category
Video - Food & Beverage
Country / Region
United States
Entrant Company
HUNTER; Lumen & Forge; PHD
Category
Experiential & Immersive - Out-of-Home
Country / Region
United States
Entrant Company
Power Home Remodeling
Category
Event - Corporate Event
Country / Region
United States
Entrant Company
NBCUniversal
Category
Branded Content - Retail
Country / Region
United States