2024
This Car is a Star
Entrant Company
NBCUniversal
Category
Branded Content - Influencer Marketing
Client's Name
Mercedes-Benz
Country / Region
United States
What happens when the most dynamic electric vehicle meets the most dynamic robotic camera on the Red Carpet? Sparks fly! For the second year in a row, Mercedes-Benz USA partnered with NBCUniversal to surround NBC & E!’s coverage of the 2023 Grammys and Academy Awards. The NBCU Creative Group had fun imagining the GlamBot falling in love with the all-electric EQS SUV, and getting distracted from its job of shooting slow-motion video portraits of celebrities posing on the Red Carpet. Fortunately, GlamBot director and Social media influencer Cole Walliser is on hand to keep his “co-director” on task and highlight the vehicle’s innovative tech and design features.
Credits
Entrant Company
BCN Visuals
Category
Experiential & Immersive - Out-of-Home
Country / Region
United States
Entrant Company
Coach
Category
Experiential & Immersive - Multi-Channel Experience
Country / Region
United States
Entrant Company
Phoenix Media Group & SALT
Category
Event - B2B Event
Country / Region
United States
Entrant Company
Drake Cooper
Category
Video - Public Service & Activism
Country / Region
United States