This Car is a Star

What happens when the most dynamic electric vehicle meets the most dynamic robotic camera on the Red Carpet? Sparks fly! For the second year in a row, Mercedes-Benz USA partnered with NBCUniversal to surround NBC & E!’s coverage of the 2023 Grammys and Academy Awards. The NBCU Creative Group had fun imagining the GlamBot falling in love with the all-electric EQS SUV, and getting distracted from its job of shooting slow-motion video portraits of celebrities posing on the Red Carpet. Fortunately, GlamBot director and Social media influencer Cole Walliser is on hand to keep his “co-director” on task and highlight the vehicle’s innovative tech and design features.