MUSE Platinum

2024

This Car is a Star

Entrant Company

NBCUniversal

Category

Branded Content - Influencer Marketing

Client's Name

Mercedes-Benz

Country / Region

United States

What happens when the most dynamic electric vehicle meets the most dynamic robotic camera on the Red Carpet? Sparks fly! For the second year in a row, Mercedes-Benz USA partnered with NBCUniversal to surround NBC & E!’s coverage of the 2023 Grammys and Academy Awards. The NBCU Creative Group had fun imagining the GlamBot falling in love with the all-electric EQS SUV, and getting distracted from its job of shooting slow-motion video portraits of celebrities posing on the Red Carpet. Fortunately, GlamBot director and Social media influencer Cole Walliser is on hand to keep his “co-director” on task and highlight the vehicle’s innovative tech and design features.

Credits

SVP, Creative Partnerships, NBCU
Jamie Cutburth
SVP, Head of Creative, NBCU
Steven Rummer
VP, Creative, NBCU
Sharon Ngoi
VP, Development, NBCU
Meredith Momoda
Sr. Director, Creative Partnership, NBCU
Abbie Rivera
Sr. Project Director, NBCU
Kendal Stavros
Creative Director, NBCU
Lisa Esselstein
Director, Marketing, NBCU
Jessica Vitti
Sr. Writer/Editor/Producer, NBCU
Jack Douglas
Sr. Producer, NBCU
Lance Billington
Sr. Manager, Creative Partnerships, NBCU
Jose Valadez
Manager, Marketing, NBCU
Rachael Haase
Production Company
Ringer
Agency
Merkley + Partners
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