2024
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What happens when the most dynamic electric vehicle meets the most dynamic robotic camera on the Red Carpet? Sparks fly! For the second year in a row, Mercedes-Benz USA partnered with NBCUniversal to surround NBC & E!’s coverage of the 2023 Grammys and Academy Awards. The NBCU Creative Group had fun imagining the GlamBot falling in love with the all-electric EQS SUV, and getting distracted from its job of shooting slow-motion video portraits of celebrities posing on the Red Carpet. Fortunately, GlamBot director and Social media influencer Cole Walliser is on hand to keep his “co-director” on task and highlight the vehicle’s innovative tech and design features.
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BCN Visuals
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Experiential & Immersive - Out-of-Home
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United States
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Coach
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Experiential & Immersive - Multi-Channel Experience
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United States
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Phoenix Media Group & SALT
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Event - B2B Event
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United States
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Drake Cooper
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Video - Public Service & Activism
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United States