MUSE Platinum

2024

VisitSeoul TV

Entrant Company

CMGT

Category

Video - Tourism

Client's Name

SEOUL TOURISM ORGANIZATION

Country / Region

South Korea

VisitSeoul TV, Seoul city's official tour guide and YouTube channel, offers tourists an authentic and immersive experience to fully enjoy everything Seoul has to offer.

"Spring at the 5 Royal Palaces in Seoul" captures the beauty of cherry blossoms while introducing lesser-known cultural sites.
"Fine Dining Restaurants in Seoul" showcases elegant, healthy dining options for travelers seeking unique culinary experiences.
"Doobydobap Visits Gwangjang Market Dupe" features Tina Choi, a beloved YouTuber and food expert, as she explores the hearty corners of Seoul’s traditional markets.
"How to Get the FULL Hangang River Experience" is a step-by-step guide to enjoying the Han River, from picnics to ramen and delivery food.
"Spending a Day in a Seoul Hanok Village" offers a one-day journey through Korean culture, complete with visits to historical museums and a unique afternoon tea experience.

Blending narrative storytelling with informative video formats, this series highlights Seoul’s vibrant fusion of traditional history and modern culture. It uncovers both iconic attractions and hidden gems, allowing viewers to step into Seoul and prepare for their journey with ease, no planning required.

More Platinum Winners
Experiential & Immersive
2024
MUSE Advertising Awards - John Wick 4: The Continental Experience

Entrant Company

UNIT9

Category

Experiential & Immersive - Launch Event

Country / Region

United Kingdom

Best Agency
2024
MUSE Advertising Awards - It’s surprising what coffee can do!

Entrant Company

Gravity Global

Category

Best Agency Awards - B2B Agency of the Year

Country / Region

United Kingdom

Video
2024
MUSE Advertising Awards - Prisoner of Desire
Tempesst - Pony Recordings

Entrant Company

Really Bright Media

Category

Video - Music Video

Country / Region

United Kingdom

Audio
2024
MUSE Advertising Awards - Inside the Life produced by The Mob Museum

Entrant Company

The Mob Museum

Category

Audio - Podcast

Country / Region

United States