MUSE Platinum

2024

Good As Gold

Entrant Company

NBCUniversal

Category

Branded Content - Food & Beverage

Client's Name

Uber One

Country / Region

United States

This spot created it's own viral splash within the biggest TV phenomenon of the year, the "Scandoval". Inspired by Uber One's P. Diddy Superbowl campaign, the creative features a remixed version of Scheana Shay's song Good As Gold, taking over TikTok with over 12+ million views and spawning countless remakes!

MUSE Creative Awards Winner – Good As Gold by NBCUniversal (Image 1)
MUSE Creative Awards Winner – Good As Gold by NBCUniversal (Image 2)
MUSE Creative Awards Winner – Good As Gold by NBCUniversal (Image 3)
MUSE Creative Awards Winner – Good As Gold by NBCUniversal (Image 4)
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Credits

EVP, Creative Partnerships, NBCU
Jamie Cutburth
SVP, Head of Creative, NBCU
Steven Rummer
VP, Creative, NBCU
Sharon Ngoi
Creative Director, NBCU
Stacy Asturias
Associate Writer/Producer/Editor, NBC
Alyssa Jerome
Sr. Project Director, NBCU
Kendal Stavros
Senior Producer, NBCU
Samantha Rundbaken
Senior Executive Producer, NBCU
Janelle Albino
Senior Director, NBCU
Sal Jurado
VP, Creative Partnerships, NBCU
Jay Adoue
VP, Ad Sales Agency Partnerships, NBCU
Wendy Wei
Director, Creative Partnerships, NBCU
Taylor Sperry
Manager, Creative Partnerships, NBCU
Rebecca Gibson
Account Director, Ad Sales Agency Partnerships, NBCU
Tom Dispoto
Production Company
Ringer
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