2024
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This spot created it's own viral splash within the biggest TV phenomenon of the year, the "Scandoval". Inspired by Uber One's P. Diddy Superbowl campaign, the creative features a remixed version of Scheana Shay's song Good As Gold, taking over TikTok with over 12+ million views and spawning countless remakes!
Credits
Entrant Company
Believe Media
Category
Video - Celebrity / Fan
Country / Region
United States
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Really Bright Media
Category
Video - Music Video
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United Kingdom
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Coach
Category
Experiential & Immersive - Multi-Channel Experience
Country / Region
United States
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Nucleus Medical Media
Category
Video - Self-Promotion
Country / Region
United States