2024
Good As Gold
Entrant Company
NBCUniversal
Category
Branded Content - Entertainment
Client's Name
Uber One
Country / Region
United States
This spot created it's own viral splash within the biggest TV phenomenon of the year, the "Scandoval". Inspired by Uber One's P. Diddy Superbowl campaign, the creative features a remixed version of Scheana Shay's song Good As Gold, taking over TikTok with over 12+ million views and spawning countless remakes!
Credits
Entrant Company
ZED INK
Category
Experiential & Immersive - Community
Country / Region
United States
Entrant Company
BCN Visuals
Category
Outdoor Advertising - Outdoor Campaign
Country / Region
United States
Entrant Company
SFC Group
Category
Marketing & Promotional - Poster (Series)
Country / Region
United States
Entrant Company
NBCUniversal
Category
Social Media - Brand Partnerships
Country / Region
United States