2024
Good As Gold
Entrant Company
NBCUniversal
Category
Branded Content - Entertainment
Client's Name
Uber One
Country / Region
United States
This spot created it's own viral splash within the biggest TV phenomenon of the year, the "Scandoval". Inspired by Uber One's P. Diddy Superbowl campaign, the creative features a remixed version of Scheana Shay's song Good As Gold, taking over TikTok with over 12+ million views and spawning countless remakes!
Credits
Entrant Company
Inertia Studios Ltd
Category
Branded Content - Website Content
Country / Region
United Kingdom
Entrant Company
Dean&Co.
Category
Social Media - Instagram Page
Country / Region
United States
Entrant Company
Layer
Category
Social Media - Entertainment
Country / Region
United States
Entrant Company
Reingold, Inc.
Category
Website - Health
Country / Region
United States