MUSE Platinum

2024

Good As Gold

Entrant

NBCUniversal

Category

Branded Content - Entertainment

Client's Name

Uber One

Country / Region

United States

This spot created it's own viral splash within the biggest TV phenomenon of the year, the "Scandoval". Inspired by Uber One's P. Diddy Superbowl campaign, the creative features a remixed version of Scheana Shay's song Good As Gold, taking over TikTok with over 12+ million views and spawning countless remakes!

MUSE Creative Awards Winner – Good As Gold by NBCUniversal (Image 1)

MUSE Creative Awards Winner – Good As Gold by NBCUniversal (Image 2)

MUSE Creative Awards Winner – Good As Gold by NBCUniversal (Image 3)

MUSE Creative Awards Winner – Good As Gold by NBCUniversal (Image 4)

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Credits

EVP, Creative Partnerships, NBCU

Jamie Cutburth

SVP, Head of Creative, NBCU

Steven Rummer

VP, Creative, NBCU

Sharon Ngoi

Creative Director, NBCU

Stacy Asturias

Associate Writer/Producer/Editor, NBC

Alyssa Jerome

Sr. Project Director, NBCU

Kendal Stavros

Senior Producer, NBCU

Samantha Rundbaken

Senior Executive Producer, NBCU

Janelle Albino

Senior Director, NBCU

Sal Jurado

VP, Creative Partnerships, NBCU

Jay Adoue

VP, Ad Sales Agency Partnerships, NBCU

Wendy Wei

Director, Creative Partnerships, NBCU

Taylor Sperry

Manager, Creative Partnerships, NBCU

Rebecca Gibson

Account Director, Ad Sales Agency Partnerships, NBCU

Tom Dispoto

Production Company

Ringer

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