2024
Yoga of the Gods
Entrant Company
NBCUniversal
Category
Branded Content - Entertainment
Client's Name
Walt Disney Studios
Country / Region
United States
Our challenge was to help Disney connect with Real Housewife fans and inspire them to see the new film Thor: God of Thunder. With extremely limited footage, we crafted a custom “scene” compositing the Real Housewives into a scene from the movie with Chris Hemsworth, using the magic of VFX. In our scenario, Thor is the ultimate yoga instructor and the Housewives have hiked the hills to take his class. Comedy ensues as the two worlds collide: the result was happy Disney clients and a highly engaged Housewife fan base!
Credits
Entrant Company
NBCUniversal
Category
Video - Food & Beverage
Country / Region
United States
Entrant Company
Hard Rock Cafe & Plus 1 Communications
Category
Social Media - Food & Beverage
Country / Region
United States
Entrant Company
Illusionist Digital Arts Studio
Category
Experiential & Immersive - Interactive Outdoor Event
Country / Region
Turkey
Entrant Company
amc asia!
Category
Experiential & Immersive - Brand Engagement Event
Country / Region
Singapore