MUSE Platinum

2024

Yoga of the Gods

Entrant Company

NBCUniversal

Category

Branded Content - Entertainment

Client's Name

Walt Disney Studios

Country / Region

United States

Our challenge was to help Disney connect with Real Housewife fans and inspire them to see the new film Thor: God of Thunder. With extremely limited footage, we crafted a custom “scene” compositing the Real Housewives into a scene from the movie with Chris Hemsworth, using the magic of VFX. In our scenario, Thor is the ultimate yoga instructor and the Housewives have hiked the hills to take his class. Comedy ensues as the two worlds collide: the result was happy Disney clients and a highly engaged Housewife fan base!

Credits

SVP, Creative Partnerships, NBCU
Jamie Cutburth
VP, Creative, NBCU
Sharon Ngoi
VP, Creative Partnerships, NBCU
Jason Bisogni
Sr. Executive Producer, NBCU
Janelle Albino
Sr. Director, Creative Partnerships, NBCU
Joshua Gross
Creative Director, NBCU
Stacy Asturias
Sr. Manager, Creative Partnerships, NBCU
Lauren Matela
Sr. Project Manager, NBCU
Corinne Dutton
Sr. Writer/Producer/Editor, NBCU
Dan O’Halloran
Production Comapny
Soapbox
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