2024
Yoga of the Gods
Entrant Company
NBCUniversal
Category
Branded Content - Entertainment
Client's Name
Walt Disney Studios
Country / Region
United States
Our challenge was to help Disney connect with Real Housewife fans and inspire them to see the new film Thor: God of Thunder. With extremely limited footage, we crafted a custom “scene” compositing the Real Housewives into a scene from the movie with Chris Hemsworth, using the magic of VFX. In our scenario, Thor is the ultimate yoga instructor and the Housewives have hiked the hills to take his class. Comedy ensues as the two worlds collide: the result was happy Disney clients and a highly engaged Housewife fan base!
Credits
Entrant Company
Layer
Category
Best Agency Awards - Independent Agency of the Year
Country / Region
United States
Entrant Company
Savannah College of Art and Design
Category
Video - Art & Design
Country / Region
United States
Entrant Company
Hong Kong Tourism Board
Category
Marketing & Promotional - Promotional
Country / Region
Hong Kong SAR
Entrant Company
Inertia Studios Ltd
Category
Branded Content - Products & Services
Country / Region
United Kingdom