2024
Yoga of the Gods
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NBCUniversal
Category
Branded Content - Entertainment
Client's Name
Walt Disney Studios
Country / Region
United States
Gallery
About The Entry
Our challenge was to help Disney connect with Real Housewife fans and inspire them to see the new film Thor: God of Thunder. With extremely limited footage, we crafted a custom “scene” compositing the Real Housewives into a scene from the movie with Chris Hemsworth, using the magic of VFX. In our scenario, Thor is the ultimate yoga instructor and the Housewives have hiked the hills to take his class. Comedy ensues as the two worlds collide: the result was happy Disney clients and a highly engaged Housewife fan base!
Featured Media
Credits
Entrant
The LOOMIS Agency
Category
Advertising - Advertising Campaign
Country / Region
United States
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22Squared
Category
Advertising - Online Ad (Single)
Country / Region
United States
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NBCUniversal
Category
Event - Entertainment Event (NEW)
Country / Region
United States
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Illusionist Digital Arts Studio
Category
Experiential & Immersive - Live Experiences
Country / Region
Turkey