2024
Yoga of the Gods
Entrant Company
NBCUniversal
Category
Branded Content - Entertainment
Client's Name
Walt Disney Studios
Country / Region
United States
Our challenge was to help Disney connect with Real Housewife fans and inspire them to see the new film Thor: God of Thunder. With extremely limited footage, we crafted a custom “scene” compositing the Real Housewives into a scene from the movie with Chris Hemsworth, using the magic of VFX. In our scenario, Thor is the ultimate yoga instructor and the Housewives have hiked the hills to take his class. Comedy ensues as the two worlds collide: the result was happy Disney clients and a highly engaged Housewife fan base!
Credits
Entrant Company
TRISON NECSUM
Category
Experiential & Immersive - In-Store Experiences
Country / Region
Spain
Entrant Company
Affinity Creative Group
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
Entrant Company
Gravity Global
Category
Video - Animation
Country / Region
United Kingdom
Entrant Company
NBCUniversal
Category
Event - Entertainment Event (NEW)
Country / Region
United States