MUSE Platinum

2024

Garcelle's Dream Closet

Entrant Company

NBCUniversal

Category

Branded Content - Entertainment

Client's Name

Warner Bros. Entertainment

Country / Region

United States

We dove headlong into Barbiemania with this fashion forward entry into the pink zeitgeist of content. Fan Favorite Beverly Hills Housewife Garcelle Beauvais provided Bravo fans an irresistible entry point into every woman's fantasy: a Barbie-fied closet! Fans were enthralled and the movie smashed box office records!

MUSE Creative Awards Winner - Garcelle's Dream Closet 1

MUSE Creative Awards Winner - Garcelle's Dream Closet 2

MUSE Creative Awards Winner - Garcelle's Dream Closet 3

MUSE Creative Awards Winner - Garcelle's Dream Closet 4

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Credits

EVP, Creative Partnerships, NBCU

Jamie Cutburth

SVP Head of Creative, NBCU

Steven Rummer

VP, Production, NBCU

Liz Gaffney

VP, Creative, NBCU

Sharon Ngoi

VP, Client Team, NBCU

Stephen Treinen

Senior Executive Producer, NBCU

Janelle Albino

Creative Director, NBCU

Stacy Asturias

Director, Creative Partnerships, NBCU

Taylor Sperry

Senior Manager, Creative Partnerships, NBCU

Lauren Matela

Senior Producer, NBCU

Samantha Rundbaken

Senior Project Director, NBCU

Kendal Stavros

Manager, Creative Partnerships, NBCU

Rebecca Gibson

Writer/Editor/Producer, NBCU

Felipe Henriquez

Specialist, Creative Partnerships, NBCU

Matt Spector

Production Company

Ringer

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