MOBION - Behind the Scenes of CES 2024

Hyundai Mobis, a global future mobility solutions provider, sought out to reach a wide audience about its participation in CES 2024, the world’s biggest tech convention.
Mobis’s unprecedented showcase at CES 2024 featured MOBION, a mobility concept that would give the audience a chance to see a wide range of future mobility technology not only on display, but in integrated action.
In order to properly highlight the hard work behind this impressive feat, BorderX went to work on a documentary film that would go behind the scenes of the entire process. While the results were stunning, the film would highlight the incredible amount of hard work, communication, and teamwork that brought MOBION to the main stage.
With material collected from 2 months of filming, the creation of the storyboard, editing, and production was a challenge. Beyond that, there were other logistical roadblocks such as issues of receiving permission to film the innovative tech, and checking on the availability of team members for interviews.
In the end, the resulting film followed the entirety of the process of bringing MOBION to life, adding excitement, curiosity, and intensity along the way. The film was then shared across YouTube, LinkedIn, Facebook, and X (formerly Twitter), generating impressive engagement and interest about the subject.