2024
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This year, Wayfair went all in on BravoCon, helping to make the 2023 fan convention the best weekend yet! Over three epic days, we brought a taste of multiple Real Housewives’ cities to Caesars Forum in Las Vegas. Dubbed “Your Home for Housewives, by Wayfair,” Bravo fans could luxuriate in four unique lounge spaces inspired by the Real Housewives of Beverly Hills, New York, Salt Lake City, and Miami. Among Wayfair’s elegant furnishings were Instagram-worthy photo opps, giveaways and appearances by fan-favorite Housewives representing each of the four franchises. In addition to the lounges, Wayfair and Bravo created an interactive experience allowing fans to strike a pose and recreate the most iconic taglines from the Housewives’ show opens. The team produced 18 unique social posts covering the expansive branded experiences, ensuring fans both on the ground at BravoCon and worldwide could revel in the fun!
Credits
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M&C Saatchi MENA
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Video - Travel
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Qatar
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WANT Branding
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Corporate Identity - Logos
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United States
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Lobby Films and Advertising
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Video - Tourism
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Portugal
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Freelance
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Typography - Personal Work / Unpublished
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United States