MUSE Gold

2024

LyricLab

Entrant Company

Chunfeng Yang

Category

Website - Best User Experience

Client's Name

Country / Region

United States

"LyricLab" offers an innovative tool for individuals to communicate through music by engaging in lyric labeling. Our platform involves collecting vocabulary from lyrics, creating collage posts, and incorporating doodling comments designed to empower people with communication disorders. While other forms of communication aids, such as ACC, only provide basic expression capabilities, LyricLab utilizes sentiment analysis (a sub-domain of NLP) to detect specific feelings and emotions beyond just polarity (positive, negative, neutral). Our platform also fosters a sense of community, enabling users to connect with others and receive support while improving their communication skills.
Design System - User-Friendly for Communication Disorder
For the visual design, we focused on bringing joy and interaction easiness because our users are experiencing difficulties and might have operative constraints while interacting with our mobile APP.
LyricLab utilizes sentiment analysis (a subfield of natural language processing) to detect specific and complex emotions and sentiments. This innovation is applied to our product features, moving beyond the traditional polarity classification (positive, negative, neutral). This allows users to more comprehensively express their emotions through music and communicate with others.
Design System - User-Friendly for Communication Disorder
For the visual design, we focused on bringing joy and interaction easiness because our users with communication disorders are experiencing difficulties and might have operative constraints while interacting with our mobile APP.
B. Everyday App - Organic Integration with Music Player
Incorporate interaction with daily music listening and lyrics into functional innovation to stimulate users, especially those with communication disorders, in their daily communication training.
People with communication (speak/listen/read/write) disorders experience difficulties in delivering their deep and complex feelings, emotions, ideas, and arguments to an audience. Our platform involves collecting vocabulary from lyrics, creating collage posts, and incorporating doodling comments designed to empower people with communication disorders. Our app also fosters a sense of community, enabling users to connect with others and receive support while improving their communication skills.

Credits

Chunfeng Yang
Chun Ying Tong
More Gold Winners
Experiential & Immersive
2024
MUSE Advertising Awards - ZEEKR Booth at Beijing Motor show 2024
ZHEJIANG ZEEKR INTELLIGENT TECHNOLOGY CO., LTD.

Entrant Company

Encore Advertising(SHANGHAI)Co., Ltd.

Category

Experiential & Immersive - Expos, Conventions & Trade Shows

Country / Region

China

Branded Content
2024
MUSE Advertising Awards - Alcon - retinArena 3D Cinema Event

Entrant Company

Colorum Design Studio

Category

Branded Content - Healthcare & Pharma

Country / Region

Turkey

Social Media
2024
MUSE Advertising Awards - People
The IAC Advanced Spine Institute

Entrant Company

Parnaso

Category

Social Media - Video

Country / Region

Spain

Social Media
2024
MUSE Advertising Awards - Hyundai Winter Tire Campaign

Entrant Company

NCG Agency / ZITE

Category

Social Media - Product / Service Branding

Country / Region

Denmark