MUSE Gold

2024

Wayfair at BravoCon

Entrant Company

NBCUniversal

Category

Integrated Marketing - Integrated Marketing Campaign

Client's Name

Wayfair

Country / Region

United States

This year, Wayfair went all in on BravoCon, helping to make the 2023 fan convention the best weekend yet! Over three epic days, we brought a taste of multiple Real Housewives’ cities to Caesars Forum in Las Vegas. Dubbed “Your Home for Housewives, by Wayfair,” Bravo fans could luxuriate in four unique lounge spaces inspired by the Real Housewives of Beverly Hills, New York, Salt Lake City, and Miami. Among Wayfair’s elegant furnishings were Instagram-worthy photo opps, giveaways and appearances by fan-favorite Housewives representing each of the four franchises. In addition to the lounges, Wayfair and Bravo created an interactive experience allowing fans to strike a pose and recreate the most iconic taglines from the Housewives’ show opens. The team produced 18 unique social posts covering the expansive branded experiences, ensuring fans both on the ground at BravoCon and worldwide could revel in the fun!

Credits

EVP, Creative Partnerships, NBCU
Jamie Cutburth
VP, Creative, NBCU
Sharon Ngoi
SVP, Creative Partnerships, NBCU
Sari Feinberg
SVP, Marketing, NBCU
Daina Pasciuto
VP, Creative, NBCU
Sharon Ngoi
VP, Creative Partnerships, NBCU
Jay Adoue
Senior Director, Development, NBCU
Danielle Levarek
Senior Director, Marketing, NBCU
Trish Wang
Senior Project Director, NBCU
Kendal Stavros
Creative Director, NBCU
Lisa Esselstein
Creative Director, NBCU
Aimee Yogg
Senior Project Manager, NBCU
Corinne Dutton
Senior Manager, Development, NBCU
Jenna Kaplowitz
Senior Manager, Marketing, NBCU
Caitlin Hare
Associate Writer/Producer/Editor, NBCU
Alyssa Jerome
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