MUSE Gold

2024

Break Up with Junk Food

Entrant

CTRL

Category

Social Media - Ad Campaign

Client's Name

CTRL

Country / Region

Canada

About The Entry

Healthier functional foods brand CTRL decided to tackle junk and fast food around Valentine's Day by encouraging consumers to dump the greasy snacks and meals and enter into a healthier relationship with food. The campaign was run on social media with static ads creatively lampooning recognizable fast food icons.

Credits

Creative Director
Kevin Burke
Graphic Designer
Hugo Bonnamy
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