MUSE Gold

2024

Break Up with Junk Food

Entrant Company

CTRL

Category

Social Media - Ad Campaign

Client's Name

CTRL

Country / Region

Canada

Healthier functional foods brand CTRL decided to tackle junk and fast food around Valentine's Day by encouraging consumers to dump the greasy snacks and meals and enter into a healthier relationship with food. The campaign was run on social media with static ads creatively lampooning recognizable fast food icons.

MUSE Creative Awards Winner - Break Up with Junk Food 1

MUSE Creative Awards Winner - Break Up with Junk Food 2

MUSE Creative Awards Winner - Break Up with Junk Food 3

MUSE Creative Awards Winner - Break Up with Junk Food 4

MUSE Creative Awards Winner - Break Up with Junk Food 5

MUSE Creative Awards Winner - Break Up with Junk Food 6

MUSE Creative Awards Winner - Break Up with Junk Food 7

MUSE Creative Awards Winner - Break Up with Junk Food 8

Credits

Creative Director

Kevin Burke

Graphic Designer

Hugo Bonnamy

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