MUSE Gold

2024

Candice B. Groot Collection

Entrant Company

ArtVersion

Category

Website - Art & Design

Client's Name

Virginia A. Groot Foundation

Country / Region

United States

ArtVersion collaborated with the Virginia A. Groot Foundation to create a unique web design that pays tribute to the late Candice B. Groot, an esteemed artist, educator, and collector. This project was an intricate blend of research and data implementation, aimed at capturing Candice's extensive art collection and her legacy through immersive storytelling—visually and narratively. The design focused on user-centric principles and website usability, ensuring a smooth integration of high-resolution visuals. A custom design language was crafted, giving the site a high-end, museum-gallery aesthetic for a timeless visual identity.

Additionally, the website was the carefully composed with a selection of typography, creation of immersive user journeys, and a clean, modern aesthetic, all combined to offer a sophisticated user experience. The site was optimized for consistent performance across all devices, including desktops, tablets, and mobile, allowing for broad accessibility. This digital platform captured the history, legacy, and personality behind Candice B. Groot and her collection, and sharing it with the world for an educational, archival, and viewing experience.

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