2024

LÄRABAR 20 Year Anniversary Virtual Tour

Entrant Company

Houdini Interactive

Category

Website - Sustainability & Environment

Client's Name

General Mills

Country / Region

United States

Step into the virtual portal and transport yourself to Christine Gemperle’s Almond Orchard! Creating virtual spaces launched from product to tell brand stories is the new strategy marketers are exploring. This project is using the Connected Brand strategy to the fullest!

Scan the QR code on the side of the new 20th Anniversary LÄRABAR box, and transport yourself to deep-dive into regenerative farming on Christine’s farm. Travel around the farm and learn from pop-up content in each location! This is a step in the right direction for telling a brand story right at the hands of the consumer via their products in-store and at home.