2024
LÄRABAR 20 Year Anniversary Virtual Tour
Entrant Company
Houdini Interactive
Category
Website - Sustainability & Environment
Client's Name
General Mills
Country / Region
United States
Step into the virtual portal and transport yourself to Christine Gemperle’s Almond Orchard! Creating virtual spaces launched from product to tell brand stories is the new strategy marketers are exploring. This project is using the Connected Brand strategy to the fullest!
Scan the QR code on the side of the new 20th Anniversary LÄRABAR box, and transport yourself to deep-dive into regenerative farming on Christine’s farm. Travel around the farm and learn from pop-up content in each location! This is a step in the right direction for telling a brand story right at the hands of the consumer via their products in-store and at home.
Credits
Entrant Company
Digital Kitchen
Category
Experiential & Immersive - Live Experiences
Country / Region
United States
Entrant Company
Capital Communications
Category
Publication - Publication / Other___
Country / Region
Canada
Entrant Company
TAIT
Category
Event - Cultural Event
Country / Region
United States
Entrant Company
College of Fashion and Design,Donghua University
Category
Video - Motion Graphics
Country / Region
China