2024
LÄRABAR 20 Year Anniversary Virtual Tour
Entrant Company
Houdini Interactive
Category
Website - Sustainability & Environment
Client's Name
General Mills
Country / Region
United States
Step into the virtual portal and transport yourself to Christine Gemperle’s Almond Orchard! Creating virtual spaces launched from product to tell brand stories is the new strategy marketers are exploring. This project is using the Connected Brand strategy to the fullest!
Scan the QR code on the side of the new 20th Anniversary LÄRABAR box, and transport yourself to deep-dive into regenerative farming on Christine’s farm. Travel around the farm and learn from pop-up content in each location! This is a step in the right direction for telling a brand story right at the hands of the consumer via their products in-store and at home.
Credits
Entrant Company
Xi'an Bipor Brand Cultural Creative Co., Ltd
Category
Corporate Identity - Brand Identity
Country / Region
China
Entrant Company
PA Consulting
Category
Best Agency Awards - Creative / Design Agency of the Year
Country / Region
United Kingdom
Entrant Company
JIANGSU SOHO INTERNATIONAL GROUP CORP.
Category
Marketing & Promotional - Illustration
Country / Region
China
Entrant Company
forceMAJEURE Design
Category
Advertising - Advertising Campaign
Country / Region
United States