MUSE Gold

2024

2023 Heat Pumps & Homeowners Index

Entrant Company

Arketi Group

Category

Branded Content - Survey

Client's Name

Mitsubishi Electric Trane HVAC US

Country / Region

United States

Commissioned by Mitsubishi Electric Trane HVAC US (METUS), the Heat Pumps & Homeowners Index was conducted to better understand American homeowners’ attitudes toward the Inflation Reduction Act (IRA) and sustainable home upgrades, specifically regarding heat pumps. The Index survey was conducted in 2023 and revealed essential, newsworthy insights such as consumer interest in IRA tax credits, concerns around energy bills, their plans for smart home upgrades, and their knowledge of modern heat pumps. The results were translated into a FastFacts summary and press release, which was utilized across METUS marketing and public relations efforts.

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