2024
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In contemporary society, there is a discernible resurgence of traditional culture, wherein Chinese characters, as embodiments of the national spirit, transcend their conventional role as vehicles for information exchange. Instead, they have evolved into iconic symbols, representing individual traits and cultural pride. Adapting to the demands of this era, this Chinese character font reimagines the aesthetics of classical Chinese characters using modern design language, intending to enrich life and perpetuate cultural heritage.
The font design draws inspiration from the Cuanbaozi Stele of the Eastern Jin Dynasty, signifying the shift from clerical script to regular script and encompassing significant historical and cultural significance. Retaining the simple and ancient allure of the original inscription, the font features ornamental curves in horizontal strokes reminiscent of ancient building eaves, injecting a lively sense of rhythm. Simultaneously, it encompasses modern aesthetics, emphasizing stroke clarity and smoothness to ensure legibility for daily use. The font commences and pivots with square strokes, infusing it with strength and stability, while left-falling, right-falling, and hook strokes are rounded and smooth, contributing a touch of softness and harmony. This complementarity design endows the font with both weight and dynamism, ensuring visual coherence and stylistic consistency across various glyphs, thereby presenting a harmonious and unified visual appeal when displayed individually or in a combined layout.
In terms of its application, this font is particularly well-suited for traditional festivals and activities, historical literature binding, branding initiatives, and cultural creative projects, showcasing the elegance of Chinese characters while conveying the profundity of Chinese culture.
Credits
Entrant Company
CAA South Central Ontario
Category
Advertising - Advertising Campaign
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Canada
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Drawing Room Concepts
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Corporate Identity - Brand Identity
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Hong Kong SAR
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Nelson-Jameson
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Marketing & Promotional - Calendar
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United States
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Rice Creation Limited
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Branded Content - Food & Beverage
Country / Region
China