2024
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Client's Name
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About The Entry
Seeing the kind of racist attacks some soccer players receive, it's no wonder 68% of soccer fans agree the sport has a racism problem. And interestingly enough, learning new languages could help solve this problem, since multilingualism reduces one's racial bias.
This is why Duolingo decided to turn the sport into one big language lesson.
We changed the spelling of the player's names, on the back of their jerseys, from regular to phonetic. This way, fans learn to pronounce the names in the player's native language, thus giving them their first lesson in a new language right then and there, and hopefully starting them off on the language of respect.
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Beijing Institute of Technology
Category
Student Submission - Student Conceptual Design
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China
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Trekk
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Marketing & Promotional - Media Kit / Sales Kit / Folder
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United States
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Ctrl+N
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Website - Personal Website
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United States
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Marketbridge
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Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States