2024
Entrant Company
Category
Client's Name
Country / Region
Seeing the kind of racist attacks some soccer players receive, it's no wonder 68% of soccer fans agree the sport has a racism problem. And interestingly enough, learning new languages could help solve this problem, since multilingualism reduces one's racial bias.
This is why Duolingo decided to turn the sport into one big language lesson.
We changed the spelling of the player's names, on the back of their jerseys, from regular to phonetic. This way, fans learn to pronounce the names in the player's native language, thus giving them their first lesson in a new language right then and there, and hopefully starting them off on the language of respect.
Credits
Entrant Company
Jiangsu Yitian Investment Group Co., Ltd.
Category
Mobile App - Business
Country / Region
China
Entrant Company
Yunlin County Government
Category
Event - Cultural Event
Country / Region
Taiwan
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River and Wolf LLC
Category
Corporate Identity - Corporate Identity / Other___
Country / Region
United States
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Array
Category
Corporate Identity - Logos
Country / Region
Canada