DirectDefense Brand Refresh

Setting a higher standard for cyber security resilience, DirectDefense has been helping clients elevate their security posture since 2012. Throughout the majority of this tenure, our team at Fishnet Media has been by their side building and supporting their brand.
In our most recent endeavor, our team explored DirectDefenses customers’ needs, both rationally and emotionally. Our collaborative process focuses on the current brand perception of DirectDefense and its competitors. We crafted a creative strategy to reconnect the brand personality to their customers' needs. With a goal of re-energizing the visual foundation, the creative team at Fishnet defined a new visual system to elevate the overall experience throughout all marketing touchpoints including the website.
The introduction of new colors, a shift in color usage, and the addition of visual enhancements come together to create a brand refresh that supports the continuing growth and maturity of DirectDefense as a company and as a brand.