2024

Taillight

Entrant Company

Taillight

Category

Corporate Identity - Corporate Identity / Other___

Client's Name

Taillight

Country / Region

United States

While there is certainly no lack of branding agencies out there, after working for some of the most prominent agencies in the world for the past 20+ years, our team felt as though there was a lack agencies that were able to deliver on all its promises.
To that end, we set out to create a new type of agency, one built on transparency and a sincere desire to help brands tell their story. And, to start it all, we had to first look inward in order to create our own name—something that would stand out, yet still be fun, while simultaneously telling a serious story that was able to communicate the advantage and benefit that we could provide to our clients.
This is the direction we took...