MUSE Silver

2024

Taillight

Entrant Company

Taillight

Category

Corporate Identity - Brand Identity

Client's Name

Taillight

Country / Region

United States

Not being able to deliver on all client promises is a common downfall of branding agencies, and particularly given the generally saturated agency market, our team (who has worked for some of the most prominent branding firms in the world) founded a firm to do things differently.

We set out to create a new type of agency, one built on transparency and a sincere desire to help brands tell their story. And, to start it all, we had to first look inward in order to create our own brand—something that would stand out, yet still be fun, while simultaneously telling a serious story that was able to communicate the advantage and benefit that we could provide to our clients.

This is the direction we took...

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