MUSE Silver

2024

M. A. Silva B2B Banner Campaign

Entrant Company

WineGlass Marketing

Category

Advertising - Online Ad (Campaign)

Client's Name

M. A. Silva

Country / Region

United States

M. A. Silva is one of the largest cork manufacturers in the world. (Cork used in bottling wine.) They have a long history in Portugal and are vertically integrated with their oak forests to ensure high quality. They also supply glass bottles, which is helpful for wineries that only want to deal with a few vendors.

The stressful thing about winemaking is that there is very little room for error when it is time for bottling. The materials must be lined up and prepared to be used in the right quantities precisely the day the mobile bottling machine arrives on site. And to make matters even more complicated, every winery around you needs the same supplies delivered at the same time you do.

What sets M.A. Silva apart is their unwavering commitment to customer service. They don't just meet the standard vendor requirements; they go above and beyond. Whether it's opening up the warehouse for a last-minute delivery at 10 o'clock at night or sourcing glass when gallons have been undercalculated, they are there for you. Their clients don't just see them as vendors, but as partners in the winemaking process, a testament to the value they bring to the table.

These ads run in Wine Business Monthly digital edition and target winemakers sourcing production materials for their companies. Winemakers, like most creative people, hate paperwork, and the time spent at their desks negotiating pricing and coordinating deliveries is not enjoyable. So, M.A. Silva reminds winemakers that they are there to support the creative winemaking process in whatever they need so that they can focus on their craft.

Credits

Marketing Director / M. A. Silva
Kaylee Valenzuela
Owner / WineGlass Marketing
Susan DeMatei
Director of Strategy / WineGlass Marketing
Gaynor Strachen Chun
Account Executive / WineGlass Marketing
Ivy Phanith
Designer / WineGlass Marketing
Tony Fung He
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