The Best Day -> Weekend Ever

With a goal of spreading awareness of a brand and local institutions who truly care, Kasasa inspired over 300,000 acts of kindness across the nation—surpassing its goal of 100,0000—through activating a network of over 100 community financial institutions.
It started out as just a glimmer of an idea — small acts of kindness could create a ripple that travels across communities. That glimmer of an idea was embraced by local banks and credit unions and turned into a full-blown movement, anchored around "The Best Day Ever", which grew in to "The Best Weekend Ever" as acts of kindness continued to roll in. That ripple turned into a kindness tsunami that touched millions of lives. Pretty freaking cool.
The campaign kicked off with a bus tour stopping in 8 local communities and granting Dreams within the community, and was followed by feet on the street and social media posts encouraging the acts of kindness. Over 400 media outlets picked up the story and there were over 16M plays and views of the social media content.
Kasasa, an award-winning FinTech and marketing services company that uses its technology and national brand to exclusively support community banks and credit unions through a backend reward checking and savings account solution people love (and has paid over $3B back in rewards!). The national brand acts as a force multiplier in driving awareness, credibility, and acquisition for local institutions.