MUSE Gold

2024

Auntie MALAY

Entrant Company

Drawing Room Concepts

Category

Corporate Identity - Brand Identity

Client's Name

Country / Region

Hong Kong SAR

"Honour the past, inspire the present, unite the people."
Auntie MALAY take pride in celebrating the authentic and flavorful Malaysian cuisine, creating a culinary experience that is both delightful and deeply rooted in tradition. Our project aims to foster emotional connections and showcase the vibrant and diverse food culture of Malaysia.
From the very beginning, our attention to detail is evident. The logo emblem design draws inspiration from the intricate window designs found in traditional Malaysian heritage houses, paying homage to the rich history and architectural beauty of the country. Moving inside, our interior design and ambiance transport guests to the colourful Peranakan homes of the colonial era. The warm and inviting atmosphere reflects the hospitality of an "auntie," ensuring that every visitor feels welcomed and cherished.
At the heart of Auntie MALAY is our Malaysian Chef, whose culinary expertise brings the art of gastronomy to life. With a dedication to preserving the authenticity of Malaysian flavors, our chef creates dishes that are a true representation of the country's culinary heritage. Coupled with our unwavering commitment to warm Malaysian hospitality, every guest is treated like family, receiving personalized care throughout their visit.
Our vision is clear: Auntie MALAY aims to be the premier destination for experiencing the best of Malaysian cuisine outside of Malaysia. We strive to exceed expectations, offering a memorable dining experience that showcases the richness and diversity of our food culture.
In conclusion, Auntie MALAY is more than just a restaurant. It is a testament to the beauty of Malaysian cuisine, a celebration of tradition, and a platform for cultural exchange. We humbly submit our project for consideration, confident that Auntie MALAY is deserving of recognition for its branding and design excellence.

Credits

Senior Graphic Design Manager
Trevor Wong
Photographer
Laurence Wu
Marketing Director
Catherine Chu
Marketing Manager
Prudence Ho
Assistant Marketing Manager
Cherry Wong
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