MUSE Silver

2024

YUNNTO CIM Digital City Twin System

Entrant Company

Shenzhen Yunnto Digital Creative Technology Co., Ltd

Category

Integrated Marketing - Integrated Marketing / Other___

Client's Name

Country / Region

China

This product is a comprehensive online presentation platform for real estate projects that integrates the usage habits of computer, tablet, and mobile phone users. It possesses flexible integration and customization capabilities, providing personalized solutions regardless of the scale of the enterprise. This includes, but is not limited to, corporation promotion, location introduction, surrounding facilities, urban planning, project overview, and available properties. Moreover, it can adapt to different device ports for a unified presentation. This flexibility makes this platform an ideal choice for various real estate project promotion and management needs. The design inspiration for this platform is drawn from the dialogue box presentation style in RPG games, aiming to save screen space while highlighting key information.
The design philosophy focuses on integration, seamlessly blending information with visuals to maintain a clean visual aesthetic.
Throughout the design process, considerations were made for the user habits on PC, iPad, and H5 platforms. Optimizations were applied to screen proportions and button heights, ensuring a harmonious layout across different devices. The important content was placed at the visual center of the page, while secondary content was strategically hidden, allowing a focused expression of the core content on the page. The platform also integrates panoramic virtual tour technology, allowing real estate projects, corporate information, urban planning information and more to be presented visually to clients, partners, and potential investors without the need for on-site visits. This digital presentation method not only enhances efficiency and reduces operational costs but also optimizes resource management, increasing resource utilization and minimizing waste. It contributes to corperations achieving more efficient and sustainable production and management models and assists sales staff in accurately showing the value and advantages of properties, thereby increasing real estate sales.

Credits

Zheng Hao
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