Hyundai Winter Tire Campaign

Shifting away from the traditional approach of advertising for tire changes, which typically features a mechanic with a tire, this year's campaign for SoMe Tires and Wheels took a more dynamic route. Striving for a blend of entertainment, branding, and a compelling narrative, the results have been nothing short of remarkable.

The organic campaign running in October and November 2023 saw a substantial increase in reach and engagement over the same period from the previous year. Reach average, which indicates the number of accounts that saw the content, climbed by 52%. More impressively, the engagement rate, a measure of the audience's interaction with the content, soared by 392%. This leap in engagement suggests that the content resonated well with viewers, encouraging interaction over mere viewing.

Moreover, the paid campaign component compared to the previous year's aftermarket campaigns over the same 365-day period recorded noteworthy cost efficiencies. The Cost per Mille (CPM), which reflects the expense for every 1000 views, decreased by 48%. Additionally, the cost to reach 1000 people plummeted by 79%, indicating a far more cost-effective reach. The cost per engagement and ThruPlay, which involves watching videos to completion, also fell by 60%. These figures represent a significant improvement in both the cost efficiency and effectiveness of the advertising efforts.

The campaign's success demonstrates the power of creative storytelling and engaging content in the digital advertising space. By moving away from stereotypical ads to something more memorable, SoMe Tires and Wheels has not only captivated its audience but also achieved its marketing objectives more efficiently. The case serves as an inspiring example for others in the industry to innovate and engage with their audiences in new and exciting ways.