MUSE Platinum

2024

Armored Core VI: Fires of Rubicon

Entrant

Alkemy X

Category

Video - Games

Client's Name

Petrol Advertising Inc.

Country / Region

United States

Rainn Wilson returns to the office as a harried insurance agent at the fictional Mechless Mutual Insurance Company in Petrol's clever game launch of Bandai Namco's "Armored Core VI: Fires of Rubicon". Created by the team at Petrol and produced by Alkemy X, the spot went viral with 2.4 million views on YouTube.

Client: Bandai Namco Entertainment America Inc. Agency: Petrol Advertising Inc. Chief Creative Officer: Alan Hunter, Chief Strategy Officer: Ben Granados, VP of Communications: Patrick Cervantes, Creative Director AV: John Conway, Creative Director: Phill Eichenauer, Director of Strategy: Gilbert Moran, Creative Writer: Alex Daltas, Sr. A/V Producer: Rodrigo Galvais, Account Director: George Miranda, A/V Coordinator: Julie Johnson

Production Company: Alkemy X. Director: Rob Boocheck, EP, Production: Nick Pitcavage, EP, Post: Sue Fallon, Editor: Dave Bradley, Post Supervisor: Ryan Sun, Assistant Editors: Ricky Heidelbaugh & David Molina Cavazos, Sound Design + Mix: Bob Schachner & Mike Taylor

Credits

Chief Creative Officer - Petrol
Alan Hunter
Chief Strategy Officer - Petrol
Ben Granados
VP of Communications - Petrol
Patrick Cervantes
Creative Director AV - Petrol
John Conway
Creative Dreictor - Petrol
Phill Eichenauer
Director of Strategy - Petrol
Gilbert Moran
Creative Writer - Petrol
Alex Daltas
Sr. A/V Producer - Petrol
Rodrigo Galvais
Account Director - Petrol
George Miranda
A/V Coordinator - Petrol
Julie Johnson
Director - Alkemy X
Robert Boocheck
Editor - Alkemy X
Dave Bradley
Post Supervisor - Alkemy X
Ryan Sun
EP, Production - Alkemy X
Nick Pitcavage
EP, Post - Alkemy X
Sue Fallon
More Platinum Winners
Integrated Marketing
2024
2024 MUSE Creative Awards Winner - The Power of We

Entrant

Intermountain Health

Category

Integrated Marketing - Brand Transformation / Repositioning

Country / Region

United States

Advertising
2024
2024 MUSE Creative Awards Winner - Find Your Miami
Greater Miami Convention & Visitors Bureau

Entrant

VML

Category

Advertising - Advertising Campaign

Country / Region

United States

Integrated Marketing
2024
2024 MUSE Creative Awards Winner - Alvi's Drift Cap Classique Campaign

Entrant

Magnetic Creative

Category

Integrated Marketing - Integrated Marketing Campaign

Country / Region

South Africa

Video
2024
2024 MUSE Creative Awards Winner - This is Racing
NASCAR x Mack Trucks

Entrant

Caravan

Category

Video - Cinematography

Country / Region

United States