MUSE Platinum

2024

LUKi & the Lights

Entrant Company

Big Grin Productions

Category

Video - Cause / Awareness

Client's Name

Global Neuro Y Care and ALS Association

Country / Region

United States

LUKi, a charming and upbeat robot known for living life to the fullest, is diagnosed with the life-altering disease ALS. He must choose how to face life going forward. This film aims to raise awareness of ALS, offering hope to those affected, and using LUKi as an educational tool for parents and children to discuss and understand the disease with compassion.

Credits

Director / Big Grin Productions
Toby Cochran
Producer / Big Grin Productions
Adrian Ochoa
Animation Supervisor / Big Grin Productions
Michelle Meeker
More Platinum Winners
Integrated Marketing
2024
MUSE Advertising Awards - Heavy Duty for All Integrated Marketing Campaign

Entrant Company

SVP Worldwide

Category

Integrated Marketing - Integrated Marketing Campaign

Country / Region

United States

Integrated Marketing
2024
MUSE Advertising Awards - Alvi's Drift Cap Classique Campaign

Entrant Company

Magnetic Creative

Category

Integrated Marketing - Integrated Marketing Campaign

Country / Region

South Africa

Integrated Marketing
2024
MUSE Advertising Awards - Life Time Fitness Rebrand

Entrant Company

PIRANHA, Socio

Category

Integrated Marketing - Company Branding

Country / Region

United States

Video
2024
MUSE Advertising Awards - Hello Hong Kong Recovery Campaign

Entrant Company

Hong Kong Tourism Board

Category

Video - Nonprofit

Country / Region

Hong Kong SAR