2024
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LUKi, a charming and upbeat robot known for living life to the fullest, is diagnosed with the life-altering disease ALS. He must choose how to face life going forward. This film aims to raise awareness of ALS, offering hope to those affected, and using LUKi as an educational tool for parents and children to discuss and understand the disease with compassion.
Credits
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NBCUniversal
Category
Event - Live Show
Country / Region
United States
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Gravity Global
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Best Agency Awards - Advertising Agency of the Year
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United Kingdom
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DOLFILMS
Category
Video - TV Ad
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Mexico
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Drake Cooper
Category
Video - Public Service & Activism
Country / Region
United States