2024
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The two illustrations combine the two routes of tea transportation in China in history, namely the " Tea Road of Ten Thousand Miles" and the "Maritime Silk Road", using horses as envoys and running through the route of the Ten Thousand Li Tea Road. Every time they arrive in a city, local characteristics are integrated, and the image of horses is also different, mainly reflected in the form of horses and the patterns on their saddles. The pattern on the saddle will change according to the urban characteristics of the destination city.
Tea Road of Ten Thousand Miles takes Mount Wuyi as the starting point, and the picture shows the process of hard working people picking and making tea in Mount Wuyi. The tea transporting caravan starts from Xiamei Ancient Town, passes through the Zushi Bridge, arrives at Hankou, stops at Jianghan Pass for a moment, and feels the beautiful scenery of Hankou riverbank, as well as the daily scene of Hankou citizens tasting tea. Continue north to reach Zhangjiakou, passing through the magnificent Great Wall of Dajingmen and the historic Changping Gate, to reach the free Ulaanbaatar. The endless grasslands and unique yurts are symbols of Ulaanbaatar. Ganden Temple stands in the picture, also known as the Great Temple, and is the largest lama temple in Mongolia. The next stop is the mysterious Moscow, where the people of Moscow drink tea in front of the Ascension Cathedral in Russia. Moscow's nobles also hold tea parties to enrich their daily lives. The last stop was in St. Petersburg, where, under the witness of the Nikolai Palace and the IsaKiev Cathedral, Chinese tea was spread to the world.
Quanzhou is one of the main ports on the Maritime Silk Road. Starting from this, it sailed towards Guangzhou, Thailand, Sri Lanka, India, and finally arrived at the mysterious Egypt. Ships sailed through Alexandria Port, witnessing the ancient pyramids, and completed this sea transportation, spreading China's good tea to the world.
Credits
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Tonic DNA
Category
Video - Animation
Country / Region
Canada
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22Squared
Category
Advertising - Online Ad (Single)
Country / Region
United States
Entrant Company
Coach
Category
Experiential & Immersive - Multi-Channel Experience
Country / Region
United States
Entrant Company
Sparks
Category
Experiential & Immersive - Interactive Outdoor Event
Country / Region
United States