MUSE Silver

2024

HOPSTER x KKtown - HOPSTER Relax Fest

Entrant Company

Far East Fame Line DDB

Category

Event - Virtual Event

Client's Name

HOPSTER

Country / Region

Thailand

HOPSTER Relax Fest
The Ralax Festival in the largest virtual world in Thailand

Background
Hopster Drink; a new carbonated hop soda with 'Terpene', gives drinkers benefits of relaxing and calming minds. Therefore, in order to reach a wider audience, the brand needed to extend both awareness and its unique relaxing experience in an impactful manner and in a very short term, whilst at the same time, overcoming the pandemic limitations.

Solution
The "Hopster Relax Fest" was ideated as a "Live-streaming Metaverse Festival' for an official product launch in KKtown which is the the largest thematic virtual world (GTA V Mod.) in Thailand where hundreds of content creators and hundred-thousands of viewers escape from their daily stress and seek for the life they want and their way of relaxation.

Execution
We created the festival with top rank content streamers and KOLs in KKtown. The audience could virtually engage with the product, enjoy fun and relaxing activities, and experience the relaxation realtime through live-streaming via Facebook and twitch.

Two-hour long livestream of extreme fun and relaxing atmorsphere of a comedian contest was executed in KKtown, an online virtual platform. The event was hosted by renowned streamers - Art-Marut and other 16 famous streamers via Facebook and Twitch. The brand collaboration with the event consisted of contest hosting, virtual grand stage backdrop, virtual billboards, building wraps, car troops, vending machine display, product tie-in in every possible spot and space in KKTown. The highlights of this brand collaboration was also captured in a short video clip to rebroadcast on the brand's social network platforms.

Result
103,562 views on Live Event, from 17 streamers
45,267 unique viewers on Main Channel (FB & Twitch) literally level to Participants of BLACKPINK World Tour [In Your Area] Bangkok 2019
50% Complete Views of 2 hours Livestream!!
567,666 accumulated minutes watched (= 394 Days)
"Earned Media Value = 2.5 million THB (85,000 USD)
350% compared to media investment."
162.5% Growth of Sales (Month on Month Comparison) Feb 22 to Jan 22

Credits

Chairman
Chailada Tantivejakul
CEO
Kadekaew Ittikul
CCO
Jongjitr Smith
Actionable Data Solutions Director
Saran Saeng-Orn
Senior Actionable Data Solutions
Maiko Phanphai
Actionable Data Solutions
Pienporn Jarupakorn
HOPSTER Relax Fest The Ralax Festival in the largest virtual world in Thailand Background Hopster Drink; a new carbonated hop soda with 'Terpene', gives drinkers benefits of relaxing and calming minds. Therefore, in order to reach a wider audience, the brand needed to extend both awareness and its unique relaxing experience in an impactful manner and in a very short term, whilst at the same time, overcoming the pandemic limitations. Solution The
Aiyacrit Mathayomchan
Vice Executive Data&Innovation Director
Anan Teerabruranapong
Customer Experience Management Director
Songpon Yingsuwannachote
Vice Executive Client Service Director
Nunthinee Sa-arduiam
Account Executive
Yollada Sirinan
Digital Graphic Designer Supervisor
Sorot Thongpravati
Associate Digital Strategist Group Head
Nopparat Srisawat
Digital Biddable & Media Buying Supervisor
Ratchada Chatanon
Senior Influencer Specialist
Chalita Phuthong
Senior Creative Content Creator
Kamonlanai Na Chaingmai
More Silver Winners
Video
2024
MUSE Advertising Awards - Unpacked: Liquidity
J.P. Morgan

Entrant Company

Dash

Category

Video - Animation

Country / Region

United States

Experiential & Immersive
2024
MUSE Advertising Awards - DP World at the Ryder Cup

Entrant Company

George P. Johnson Experience Marketing

Category

Experiential & Immersive - Sponsorship Experience

Country / Region

United States

Social Media
2024
MUSE Advertising Awards - Visa Commercial Services Working Capital Index Campaign

Entrant Company

McGuffin Creative Group

Category

Social Media - Financial Services

Country / Region

United States

Experiential & Immersive
2024
MUSE Advertising Awards - Force & Grace Wine AR Experience
Deutsch Family Wine & Spirits

Entrant Company

Houdini Interactive

Category

Experiential & Immersive - Augmented Reality

Country / Region

United States