HOPSTER x KKtown - HOPSTER Relax Fest

HOPSTER Relax Fest
The Ralax Festival in the largest virtual world in Thailand

Background
Hopster Drink; a new carbonated hop soda with 'Terpene', gives drinkers benefits of relaxing and calming minds. Therefore, in order to reach a wider audience, the brand needed to extend both awareness and its unique relaxing experience in an impactful manner and in a very short term, whilst at the same time, overcoming the pandemic limitations.

Solution
The "Hopster Relax Fest" was ideated as a "Live-streaming Metaverse Festival' for an official product launch in KKtown which is the the largest thematic virtual world (GTA V Mod.) in Thailand where hundreds of content creators and hundred-thousands of viewers escape from their daily stress and seek for the life they want and their way of relaxation.

Execution
We created the festival with top rank content streamers and KOLs in KKtown. The audience could virtually engage with the product, enjoy fun and relaxing activities, and experience the relaxation realtime through live-streaming via Facebook and twitch.

Two-hour long livestream of extreme fun and relaxing atmorsphere of a comedian contest was executed in KKtown, an online virtual platform. The event was hosted by renowned streamers - Art-Marut and other 16 famous streamers via Facebook and Twitch. The brand collaboration with the event consisted of contest hosting, virtual grand stage backdrop, virtual billboards, building wraps, car troops, vending machine display, product tie-in in every possible spot and space in KKTown. The highlights of this brand collaboration was also captured in a short video clip to rebroadcast on the brand's social network platforms.

Result
103,562 views on Live Event, from 17 streamers
45,267 unique viewers on Main Channel (FB & Twitch) literally level to Participants of BLACKPINK World Tour [In Your Area] Bangkok 2019
50% Complete Views of 2 hours Livestream!!
567,666 accumulated minutes watched (= 394 Days)
"Earned Media Value = 2.5 million THB (85,000 USD)
350% compared to media investment."
162.5% Growth of Sales (Month on Month Comparison) Feb 22 to Jan 22