Purely Exceptional

The Cup of Excellence Taiwan Coffee International Bidding is an annual event in the coffee industry. We accepted the invitation from the organizer to plan, design and publicize this important event. We hope that through the annual competition, we can select the most distinctive Taiwanese coffee every year and present it to Promotion and marketing for coffee lovers around the world.
We firmly believe that every cup of good coffee from Taiwan contains stories about Taiwan’s unique mountains, oceans, climate, and cultural landscapes. Therefore, it is not only unique in flavor, but also like a unique art that is intertwined with nature and humanities!
The main visual is based on the classic neoplasticism style, showing that Taiwan's humanistic customs have been continuously constructed, deconstructed and reorganized, making the design of the Cup of Excellence event theme series not only a wonderful visual art, but also showing that Taiwanese farmers are full of experimentation and innovation The spirit is an overlapping fusion of emotions, which vividly presents the infinite possibilities of the various flavors of Taiwanese coffee beans.
—Purely first, then Exceptional!