MUSE Gold

2024

Brewing a Legacy: The History of Coors

Entrant Company

JRP Inc.

Category

Video - Documentary

Client's Name

Molson Coors

Country / Region

United States

Coors Brewery celebrated its 150th anniversary in September of 2023. To build excitement ahead of the celebration, we produced a number of videos about the brewery and its history, including this final piece.



Objectives

Build excitement ahead of the 150th anniversary of the Coors Brewery

Educate employees and distributors about the brewery and its history

Build confidence in the future of Golden

Drive engagement around the 150th

Credits

Producer
Peter Frost
Producer
Jourdan Black
Producer
Alex Parker
Editor
Kevin Smith
Writer/Producer
Becky Mahan
Writer/Producer
Danny Boyle
Director/Producer
Jim Roach
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