2024

Brewing a Legacy: The History of Coors

Entrant

JRP Inc.

Video - Documentary

Client's Name

Molson Coors

Country / Region

United States

Gallery

MUSE Creative Awards Winner – Brewing a Legacy: The History of Coors by JRP Inc. (Image 1)

MUSE Creative Awards Winner – Brewing a Legacy: The History of Coors by JRP Inc. (Image 2)

MUSE Creative Awards Winner – Brewing a Legacy: The History of Coors by JRP Inc. (Image 3)

MUSE Creative Awards Winner – Brewing a Legacy: The History of Coors by JRP Inc. (Image 4)

MUSE Creative Awards Winner – Brewing a Legacy: The History of Coors by JRP Inc. (Image 5)

MUSE Creative Awards Winner – Brewing a Legacy: The History of Coors by JRP Inc. (Image 6)

About The Entry

Coors Brewery celebrated its 150th anniversary in September of 2023. To build excitement ahead of the celebration, we produced a number of videos about the brewery and its history, including this final piece.

Objectives
Build excitement ahead of the 150th anniversary of the Coors Brewery
Educate employees and distributors about the brewery and its history
Build confidence in the future of Golden
Drive engagement around the 150th