MUSE Gold

2024

Metaverse: Demystifying the immersive future! 

Entrant Company

Gutenberg

Category

Social Media - Social Media / Other___

Client's Name

Mphasis

Country / Region

United States

The campaign was designed around a series of insightful articles and engaging blogs executed on LinkedIn and Twitter. Each piece of content was meticulously crafted, shedding light on the potential and complexities of the Metaverse. Our content strategy was complemented by a robust social media plan. We leveraged the strengths of LinkedIn and Twitter to reach a broad audience, optimizing our posts for maximum visibility and engagement.
The campaign witnessed a significant uptick in impressions and clicks, indicating that our content resonated with our audience. Here are some of the key results:
455K impressions and 111K clicks
2.5% CTR on LinkedIn (Industry average CTR of 0.22%)
27% CTR through Twitter (Industry average of 0.86%)

Credits

Senior Director - Digital
Shagun Narula
Associate Director - Digital
Apoorva Rajendran
Senior Copywriter
Mitesh Kumar
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