Metaverse: Demystifying the immersive future! 

The campaign was designed around a series of insightful articles and engaging blogs executed on LinkedIn and Twitter. Each piece of content was meticulously crafted, shedding light on the potential and complexities of the Metaverse. Our content strategy was complemented by a robust social media plan. We leveraged the strengths of LinkedIn and Twitter to reach a broad audience, optimizing our posts for maximum visibility and engagement.
The campaign witnessed a significant uptick in impressions and clicks, indicating that our content resonated with our audience. Here are some of the key results:
455K impressions and 111K clicks
2.5% CTR on LinkedIn (Industry average CTR of 0.22%)
27% CTR through Twitter (Industry average of 0.86%)