2019

Kiwi Overview

Entrant

New Sky Productions

Category

Video - Products

Client's Name

Skyhawk

Country / Region

United States

About The Entry

Skyhawk initially approached us to develop an overview video for their upcoming Kiwi product launch. The biggest challenge was taking a big idea and making it small. Most children, at one point or another, have a problem sharing and don't like other people touching their things. As adults, most of us grow out of that but nonetheless care about protecting our belongings. This idea inspired a shift in perspective, such that a little girl would be able to comically summarize all of the use cases a potential end user might desire.