MUSE Platinum

2024

Handy: Marketplace of Personalization from Indie Artists

Entrant Company

Huiyu Wang, Xiangyu Wang

Category

Mobile App - Marketplace

Client's Name

Country / Region

United States

Supporting independent artists benefits both creators and customers. While video creators and influencers have avenues for monetization, illustrators and graphic designers face challenges in making their art tangible in daily life. Handy addresses this gap as an all-in-one marketplace app, facilitating the purchase, sale, and installation of digital personalization for iPhone and iPad users. With over 300 global artists offering original designs, customers can easily acquire personalized artwork in three simple steps, directly from their favorite artists. Handy streamlines the process by allowing artists to upload assets and automatically link icon designs with the appropriate apps. Moreover, indie artists can craft and share interactive widgets using Handy's unique design tool without the need for a computer or external services. This platform empowers independent artists to upload, sell, and receive monthly profits—all through their smartphones. Supporting indie artists cultivates a vibrant, diverse design scene, enriching the creative landscape for customers. These independent illustrators and graphic designers operate outside major sponsorships, fostering innovation and experimentation free from corporate constraints or large studio limitations.
Direct fan support is vital for indie artists, who often maintain stronger connections with their audience. Lacking the resources of major studios, they work diligently to nurture these relationships. Handy simplifies the process for fans to purchase and utilize artists' work, ensuring fair compensation for their dedication.

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