MUSE Silver

2024

Hardcoding Marketing Swag

Entrant Company

Uncommon Marketing Works

Category

Integrated Marketing - Promotional

Client's Name

Uncommon Marketing Works

Country / Region

United States

In the digital age, where 'cookies' are not just for snacking, we cooked up a cyber marketing experience that blends the virtual with the tangible, delivering custom swag that makes even the most seasoned internet explorer pause their ad-blocker in awe!

At the recent cyber marketing conference, we took a whimsical yet impactful approach to foster brand awareness and attendee engagement, blending the digital with the tangible.

To delight over 350 attendees, we distributed expertly tailored print materials that free audits, candy, and stickers to make things even sticker. Peppered with playful cyber references that made even the most tech-savvy professionals crack a smile.

Elevating the experience further, 25 top marketing professionals discovered custom swag boxes in their rooms, each a treasure trove of carefully selected items and an exclusive invitation to a virtual cooking class with a famed Italian chef.

This unique blend of the culinary and the digital showcased our brand's creativity and offered a memorable, interactive element that resonated well beyond the typical conference fare.

This strategy, humorously acknowledging the digital era where 'cookies' aren't just edible, created a delightful, engaging, and informative experience, setting a new bar for cyber marketing events.

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