2024
Period Letter
Entrant Company
Chenyu Liao, Qianying Niu
Category
Student Submission - Student Packaging Design
Client's Name
China Academy of Art
Country / Region
China
"Period Letter" transforms menstruation with innovative hygiene, turning pads into warm messages. Inspired by letters, hidden text emerges as blood permeates, creating a unique connection. The design capitalizes on women rolling up pads, revealing unexpected text for a delightful experience. Enhancing direct interaction with the menstrual cycle, it fosters profound dialogue with the body.
Credits
Entrant Company
Yamamoto Agency
Category
Integrated Marketing - Brand Transformation / Repositioning
Country / Region
United States
Entrant Company
MCI USA
Category
Social Media - Event / Live Event
Country / Region
United States
Entrant Company
Bonsai Media Group
Category
Website - Health
Country / Region
United States
Entrant Company
Fatbird Creative, LLC
Category
Social Media - Government & Politics
Country / Region
United States