2024

Period Letter

Entrant Company

Chenyu Liao, Qianying Niu

Category

Student Submission - Student Packaging Design

Client's Name

China Academy of Art

Country / Region

China

"Period Letter" transforms menstruation with innovative hygiene, turning pads into warm messages. Inspired by letters, hidden text emerges as blood permeates, creating a unique connection. The design capitalizes on women rolling up pads, revealing unexpected text for a delightful experience. Enhancing direct interaction with the menstrual cycle, it fosters profound dialogue with the body.

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Credits

Design Director

Chenyu Liao

Creative Director

Qianying Niu

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Corporate Identity

2024