MUSE Silver

2024

The Home Depot Celebrating 25 Years 2022 Playbook

Entrant Company

DEFINITION 6, now rebranded as Bridgenext

Category

Marketing & Promotional - Catalog

Client's Name

The Home Depot

Country / Region

United States

The playbook will serve as an enduring resource for our Workshops program throughout the year. It includes vital information such as the Kids Workshops kit pickup service, Homeowner 101, interactive virtual livestreams, and DIY On-Trend Inspired by Pinterest.

Home Depot's 2022 Workshops program marks its 25th anniversary, aiming to capture this milestone with a design inspired by the "Little Hands" TV spot. The visuals focus on kids' activities—doing, playing, and crafting with their hands to stay engaged. The calendar design on the reverse side incorporates additional elements based on the seasons.

To celebrate 25 years of workshops and announce the return to in-store sessions in the summer, the visuals prominently feature the Home Depot logo and the text "25 Year Kids Workshop." This visual series is intricately connected to Home Depot's history. The objective for the 25-year celebration is to "Empower kids in our communities. We're thrilled to be back in stores!"

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