2024

Moderna Employer Engagement

Entrant Company

Deloitte Digital

Category

Integrated Marketing - Integrated Marketing Materials

Client's Name

Moderna

Country / Region

United States

We developed an Employer toolkit designed to facilitate COVID-19 vaccination campaigns at large-scale workplaces. It included versatile marketing materials like emails, posters, flyers, digital banners, and persuasive website copy. We also provided a step-by-step implementation guide, a campaign calendar, and a detailed FAQ section. With its unique customization options, our design allowed the materials to resonate with diverse work cultures and industries, thus making the campaign more relatable and effective. This project exemplified creative innovation, strategic marketing, and social responsibility in the most challenging of times.