2024

X: Good Girl

Entrant Company

XI YANG

Category

Video - Cause / Awareness

Client's Name

Country / Region

China

In the last century, women were considered "good girls" if they pursued typist careers. Nowadays, girls are still taught from childhood how to be a "good girl." girls are instructed to sit with their legs closed, stand on the right-hand side, and speak softly. However, boys are not taught these norms. What is a "good girl"? What should girls be like? I visualize these rules imposed on women through sound and changing the shape of chairs in daily life. This project intends to raise viewers' awareness of the prejudice women experience in society and encourage them to consider how to advance gender equality in the future.