MUSE Gold

2024

Dushtalk Brand Cartoon Image

Entrant Company

Shenzhen Orange Elephant Brand Design Consultant Co., Ltd

Category

Corporate Identity - Brand Identity

Client's Name

Oebrand Design Studio

Country / Region

China

Dushtalk brand cartoon image is a captivating representation of the brand's ethos that revolves around children's literature and educational exploration for ages 2-8. Dushtalk aims to distance children from screens and foster a love for physical picture book reading, sparking curiosity and a thirst for knowledge through the enchanting world of illustrated stories.
The brand seamlessly blends the "pupil" element from its name with the iconic astronaut symbolizing curiosity and exploration. Adorned in the brand's signature yellow hue, the character features a symbol representing sound around its neck, embodying Dushtalk's commitment to real voice narrative in picture book reading. The astronaut's oxygen tank cleverly takes the form of a child's backpack, aligning perfectly with the brand and its young audience, symbolizing how books provide energy for young minds.
The character's chest incorporates elements from both the brand identity and a spacesuit, with the chosen yellow color representing sunshine and brightness. Taking into account the usage scenarios and habits of child users, the overall design prioritizes rounded lines and smooth edges, eliminating any sharp elements to ensure a safe interaction for children. The proportions are carefully crafted to resemble a child, aiming to make the character every child's companion, encouraging interaction and companionship throughout their growth.
Dushtalk recognizes that children seek not only the joy of picture book reading but also the companionship and delight during the reading experience. The brand utilizes this cartoon image as a reading companion for children, instilling a love for reading and sparking interest, ultimately emphasizing that the joy derived from reading is just as crucial as the act itself.
In a country where children's engagement with picture books lags behind some developed nations, Dushtalk's innovative approach incorporates an astronaut design prototype. This not only promotes space exploration culture but also introduces a character beloved by children, fostering a sense of companionship and aiding in shaping reading habits and continuous learning capabilities. Dushtalk's cartoon image is not just an illustration; it's a friendly companion, encouraging a lifelong love for reading and exploration.

More Gold Winners
Video
2024
MUSE Advertising Awards - Comics Kingdom: Get Drawn In
King Features | Hearst

Entrant Company

By Hart

Category

Video - Publishing

Country / Region

United States

Website
2024
MUSE Advertising Awards - Petbook

Entrant Company

Chen Mengmeng

Category

Website - Web App

Country / Region

United States

Event
2024
MUSE Advertising Awards - 2023 Chiayi Flower Festival

Entrant Company

LA RUE MARKET

Category

Event - Cultural Event

Country / Region

Taiwan

Integrated Marketing
2024
MUSE Advertising Awards -  Oregon's Most Beloved Region is Right Under Your Nose

Entrant Company

Sparkloft Media

Category

Integrated Marketing - Brand Transformation / Repositioning

Country / Region

United States