MUSE Gold

2024

magoka brand

Entrant

SHU-TE UNIVERSITY

Category

Integrated Marketing - Brand Transformation / Repositioning

Client's Name

Suai-A-Ka Cultural Space

Country / Region

Taiwan

Founded in 2010, the Mango Feet Space in Liugui Baolai District, Taiwan, was reconstructed along with the rural community after the Mokla hurricane. The area is known for its abundance of "golden mangoes". The MAGOKA brand logo is based on the core spirit of mango, heart and smile. The mango is a metaphor for the economic products of the region such as crops and handicrafts, the heart is a metaphor for the hearts of the region to help each other and the smile is a metaphor for a positive attitude towards life. The MAGOKA brand uses bright yellow as the main color palette and establishes a consistent identification system. The brand intends to create a positive image of cheerfulness and innovation for the brand, and to stimulate the new generation's recognition and consumption.

Credits

Professor
Shou-Hsi Fu
Designer
Yu-Hsuan Wang
Designer
Cheng-Han Yang
Designer
Yi-Jing Tsai
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