2024
Entrant Company
Category
Client's Name
Country / Region
Founded in 2010, the Mango Feet Space in Liugui Baolai District, Taiwan, was reconstructed along with the rural community after the Mokla hurricane. The area is known for its abundance of "golden mangoes". The MAGOKA brand logo is based on the core spirit of mango, heart and smile. The mango is a metaphor for the economic products of the region such as crops and handicrafts, the heart is a metaphor for the hearts of the region to help each other and the smile is a metaphor for a positive attitude towards life. The MAGOKA brand uses bright yellow as the main color palette and establishes a consistent identification system. The brand intends to create a positive image of cheerfulness and innovation for the brand, and to stimulate the new generation's recognition and consumption.
Credits
Entrant Company
Elevate Healthcare
Category
Strategic Program - Brand Strategy Campaign
Country / Region
United States
Entrant Company
KFD Consulting
Category
Social Media - Social Presence (NEW)
Country / Region
United States
Entrant Company
Encore Advertising(SHANGHAI)Co., Ltd.
Category
Experiential & Immersive - Expos, Conventions & Trade Shows
Country / Region
China
Entrant Company
Vision Media
Category
Event - Concert
Country / Region
Taiwan