MUSE Gold

2024

Ivi Sans Display

Entrant Company

TypeType Foundry

Category

Corporate Identity - Corporate Identity / Other___

Client's Name

ivi

Country / Region

United States

Ivi Sans Display is a typeface that was created for the online video streaming service ivi. After rebranding, the ivi team decided to replace their current neutral typeface and create a signature typeface with a unique and vibrant personality. The new font had to match the brand's key characteristics: emotional, modern, soft, unusual, vibrant, and kind.

Throughout our exploration stage, ivi conducted research and gathered feedback to understand what kinds of fonts their audience liked. We also factored in the company's specific preferences: the ivi team wanted their font to be asymmetrical, unique, and with a quirky charm.

As a result, we crafted a vibrant typeface with rounded shapes, unusual ink traps, and eye-catching details. The font's look is inventive and original, but, at the same time, it evokes associations with something close and familiar. Besides, Ivi Sans Display turned out to be welcoming and friendly due to its handmade aesthetic.

Ivi Sans Display contains three stylistic sets. The first one is called Readability: almost all our expressive shapes "hide" and become more familiar, but the overall style stays the same. It serves to "calm down" the look of the text for specific purposes. The second set is Curly Letters, with highlighted expressiveness of some shapes. And the third set is Soft Character with a handwritten quality to it.

Credits

Design Lead / TypeType
Antonina Zhulkova
Type Designer / TypeType
Alina Gabidulova
Head of Technical Department / TypeType
Yuri Nakonechny
CTO and co-founder /TypeType
Ivan Gladkikh
Programmer / TypeType
Victor Rubenko
Font Engineer / TypeType
Anastasia Vrublevskaya
Font Engineer / TypeType
Lada Sobchenko
Graphic Designer / TypeType
Alina Molchanova
Design Director / ivi
Mitya Osadchuk
Deputy Design Director / ivi
Igor Ryzhov
Communications Art Director / ivi
Rinat Seifutdinov
Head of Research / ivi
Evgenia Savelyeva
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