Design Studio at PA Consulting

For PA, product design is a strategic differentiator. Our global organisation is comprised of thousands of experts, including scientists, engineers, and designers.

Within this context, we are proud that our in-house Design Studio (DS) has become the strategic advisor for all aspects of PA’s visual identity, marketing design, bids and presentations.

DS comprises a team of just 14 brand & marketing designers and presentation specialists. In the last two years, five of our team members have gained promotion.

Client feedback:
• 100% rated our service as good or above; with 95% good
to excellent
• 100% would recommend us to their colleagues.

Visual identity
In 2022, our small team undertook to refresh PA’s visual identity in-house.
• A complete overhaul of our brand design system, including logo; fonts and typography; colour palette, photography and illustration.
• Accessibility is at heart of our decision-making process.
• Launched in October 2022, the refresh hit all touchpoints.
• We managed a rigorous stakeholder engagement process, tailored for different audiences — from the PA Board, to Design Capability Leads (including recent acquisitions).
• Alongside our Marketing colleagues we developed a comprehensive implementation and communication strategy.

Bids and Presentations Team
During this same period, we also developed our bids and pursuits offering:
• Winning bids +67%.
• Total bids supported +43%.
• Value of winning bids +26%.
• Total value of all bids +53%.

Awards and recognition
Our creative ambition is at the heart of why we do what we do. This has been recognised by 12 award wins and five shortlist commendations in 2023.

“PA’s new identity and website are more than a refresh of the brand... they represent a pivotal milestone in PA’s legacy – a stepping stone in the journey of what PA is set to become. Despite having incredible, world-class design teams creating magnificent new experiences for our clients, design is not what people associate with PA…yet. This new identity is the moving-off point toward defining a new era of what design can achieve.”
PA Partner.